Well, well, where to begin? First, let me re-introduce myself in case you missed it, I’m Raele (pronounced “Ra-yell”), a content creator, speaker, twice-certified coach, and the founder of Well With Raele. My mission? Making motherhood sexy, sharp, and fun, for moms who are more than just moms.
I launched Well With Raele back in 2021 (5 years ago, how?!), when I was a newlywed and had a ton of time on my hands thanks to Covid and quarantine. The brand has evolved in a big way since then, and so have I. Read on for how we started, where we landed, and where we’re headed in 2026 and beyond.
My Story
I’ve always loved connecting with people and helping them feel seen, validated, and supported. As a first-generation Armenian American from a blended family (and an eldest daughter, no less), I got a front row seat to some very complex family situations and was forced to grow up quickly at a young age. I refused to let those dynamics kill my spirit, and wanted to help other women find their confidence and voice despite their circumstances, which led me to pursue life coaching in 2020. I launched Well With Raele in 2021 after obtaining my first coaching certification during Covid.
As I coached clients and created content, I specifically honed in on confidence through communication skills – whether it’s advocating for yourself and speaking up, being a more compelling speaker, or socializing and maintaining a healthy conversation. This work blew up on social media with countless viral videos, built a loyal audience of 700K+ across Instagram and TikTok, and led to incredible opportunities – lucrative 1:1 client contracts, press features in TIME and Newsweek, television appearances on Fox 5’s Good Night New York and Fox 2 Detroit, speaking gigs and corporate workshops, podcast appearances, and more. It was an amazing and incredibly fulfilling time. I even obtained a 2nd coaching certification specifically focused on communication coaching in early 2025 to establish my skills even further.
My Evolution
But something else happened during this amazing time. I became a mom. Not to one child, but to two beautiful boys in a matter of two and a half years. My first son, Marciano, was born in 2022 as Well With Raele was just getting off the ground, and Amari was born in 2024 when I had reached new heights with my mission and had serious momentum in the coaching world. And as much as I loved being a mom, I didn’t want to lose that momentum or let being a mom define my whole personality.
Which sounded great in theory, until I completely burned out at the end of 2025. I was pretending like I wasn’t a mom to two children under 5 who really needed me, working myself to the bone, leaving no time for rest, and no breathing room for creativity. How could I coach others to advocate for themselves while quietly abandoning myself? By early 2026, after a ton of inner work and uncomfortable honesty, I knew something had to change. My capacity was different, my motivations were different, the mission for Well With Raele was different. Which brings me to where we’re at today.
My Work Today
During this period of reflection, I realized I wasn’t the only one feeling the way I was. Many moms out there want a sense of community, inspiration, and support that isn’t just venting or highlighting the challenges of motherhood. They want to laugh, enjoy time with their kids, hold their own in a conversation at a social event, and look good doing it. They are more than just mothers, and don’t want their experience of motherhood to be defined by survival mode.
So I rebranded Well With Raele with one specific mission in mind: making motherhood sexy, sharp, and fun. None of those terms come to mind when we think about the conventional idea of motherhood, and I want to challenge the notion that life just stops once you become a mom. This not only allows me to show up more authentically and actually embrace this season of my life, but helps other moms feel seen, validated, and supported in their journey. Which has always been the throughline of my brand – it’s simply offered through a different lens now.
So what does this all mean? I still offer private 1:1 calls for women who need an objective sounding board or are looking for coaching. I run an exclusive online community, the More Than Mom Club, for moms who want a place to connect with like-minded women, learn, vent, laugh, and feel inspired for just $9/month. Members don’t even need to be moms to join. I continue to participate in speaking engagements, panels, and fireside chats that focus on motherhood, building a personal brand, speaking skills, and so much more. My community across Instagram, TikTok and other social platforms is where I still thrive and make content to help moms, eldest daughters, and women feel seen – whether it’s through a laugh, a hot take, or a tip to keep in their back pocket.
Credentials & Background
I have 2 coaching certifications, first through the Coach Training Alliance (CTA), accredited with the International Coaching Federation, and again through 3V Communications. I’m an alumna of Pace University in New York City, where I got my B.B.A. in Marketing and Promotion. I live in New Jersey with my husband and two boys, am a Virgo through and through, and am a total music nerd with love for almost every genre out there (sorry, country!!).
Motherhood is a forever title, and it shouldn’t have to be experienced alone or in constant survival mode. Let’s make it sexy, sharp, fun and full of life, even if we need an extra coffee or cocktail to make it happen. Check out my Services to explore my offerings and to connect further.
